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Tuesday, February 21, 2012

Bayne's Sponsorship Woes


As a defending Daytona 500 champion you would imagine Trevor Bayne to have an exceeding amount of sponsors calling his name. Unfortunately that isn't always the case. In our sport today sponsors are picky and only want the best of the best to drive their logo around the track and not smashed into the wall. It makes sense, the more you win the more TV time your sponsor gets. I can hear Carl Edwards thanking Aflac in victory lane right now. In order for Bayne to reel in sponsorship he will need to win more races and stay consistent. His mysterious illness he had last year left him in the hospital, not at the race track. This hurt his chances of winning the championship and winning over the sponsors. He continued the rest of the season in the plain white Roush car, no sponsorship yet. Even though he won the Daytona 500 it wasn't enough to gain sponsor on the Nationwide side. Quicklane and Motorcraft have stayed loyal, but they are partners with the Wood Brothers, Bayne's Cup team. Bayne drives for Roush Fenway Racing in Nationwide therefore he doesn't have sponsorship on his Nationwide car which is his full time ride and where his points are.

Trevor Bayne is only signed for the first 3 Nationwide races due to the lack of sponsorship. He plans to be leading in points by the end of the 3 races hopefully getting sponsor's attention. In order to do that he will need to win a race or two in order to be leading the points. He won his first Nationwide race at Texas last year impressively holding off teammate Carl Edwards and Penske driver Brad Keselowski. Of course his incredible Daytona 500 Cup win came last year as well. The only way for Bayne to run a full Nationwide schedule and compete for the championship he will need to find sponsors. I think Trevor will be more that capable of leading the points by Las Vegas and will gain sponsor once he gets more well known, as if he already isn't.

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